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Fifi Box leaves radio for TV


ninemsn

Triple M breakfast radio host Fifi Box will leave the station at the end of the year for the Seven Network's Sunrise program.
Seven said the comedian will join the top rating TV breakfast program in a yet to be announced on-air role after having guest stints on the show.
Box said she was "absolutely thrilled".
"Television is an exciting new challenge for me and the chance to work with (the Sunrise team) Mel, Kochie, Nat and Beretts, who have been wonderful friends to me over the years, was an opportunity I could not resist," she said.
"I'm over the moon - I'm still pinching myself."
Box's radio program The Shebang has plummeted in the ratings this year and is well behind rivals, 2DAY FM's Kyle and Jackie O and Nova 969's Merrick and Rosso and Kate Ritchie show.
Nevertheless, in the latest radio survey released on Tuesday, the Shebang lifted its audience by 0.6 percentage points, to a 5.1 per cent share, to climb above Mix 106.5's Sonia Kruger and Todd McKenney.
Box also appeared on Seven's Dancing With the Stars last year and had regular appearances on Ten's Thank God You're Here.
Seven's director of morning and TV strategic initiatives Adam Boland said on Tuesday that Box was the obvious choice.
"She's down to earth, never afraid to have fun and clearly not scared of early mornings," he said.
"Most of all, she has a dynamite personality which we know Australians love.
"She's already a good mate to all of us Sunrise - so we can't wait for her to start."
A Seven spokesman said that Box's role would be announced soon.
Box's departure meant the end for the Shebang, Austereo Sydney general manager Helen Davies said.
"This is a fantastic opportunity for Fifi and we're so excited for her," Ms Davies said.
"Fifi is incredibly talented and has a broad audience appeal. We knew she would ultimately appear across many mediums nationally.
"But her role with Seven means she can't continue to do breakfast radio - and we just can't see The Shebang without her bright personality."
Box's Shebang co-host of five years Marty Sheargold said he would not continue at Triple M once the show finished.
"When Fi told me she had been offered a job at Sunrise I was really happy for her," he said.
"Unfortunately I knew it would mean the end of The Shebang and I've decided to pursue other opportunities at the end of the year."
Fellow host Paul Murray will continue at the station.
The Shebang radio show has been running since 2003, moving from various time slots.
© AAP 2008